Launching My New Ebook

Posted on 8th June 2010

Ok so I was talking to a good friend of mine a couple of months back ( I’ll call him chris ) and we got talking about me launching an ebook showing everyone how I do all my site flipping with real tips, strategies and case studies.

A complete guide suitable for both newbies and people with basic to intermediate webmastering skills. Now despite me initially being too busy to really consider such a project, and despite my friend telling me it would be awesome and that he’d probably buy it when it came out (he was a fan of one of my earlier ebay related ebooks you see).

Bad Experiences

Despite all of this positiveness I was still skeptical and kind of put the idea to one side mainly due to my extremely busy schedule and that initially the idea simply didn’t seem worth my time. I value my time, I am an expert in my field and many will know that previous coaching and teaching projects crashed and burned due to people signing up with the wrong intentions and completely wasting my time and theirs. I really didn’t want to go through all of that again unless it was planned correctly.

So a couple of nights back I spent some time thinking about how this could work. How would such a venture benefit both myself and the buyer. Under normal circumstances I hate ebooks but when bundled as part of a complete package it can be a different story all together. Ironically that’s exactly what I offered when I launched my ebay training programme way back in 2006 (and that worked splendidly).

Good Experiences

When I was on eBay, my coaching programme gave not only a high quality ebook with tips and real knowledge but also offered a special membership that came with free templates and other downloadable items which were unique to my system and only available from me. These were items that I used in my daily business and that gave me the edge in making money online.

It’s from thinking over how I did things in the past and analysing where I currently was with my present activities that some ideas popped into my head. Ideas that may help me launch a new package focussing purely on website earning and flipping. A package that combines teaching and coaching with real life projects.

Ok so based on the above let’s take a look at what’s on my mind and what I might include in the package. Well for starters you’ll receive the ebook which in itself will be an eye opener, however alongside this knowledge you’ll be getting the following things.

Private Consultation

The first would include a special membership on my forums where you could privately ask me questions. A kind of private members forum where any posts you made would only be visible to me and you. I’ve always struggled with coaching type questions over MSN or the phone as it can often end up disrupting both my time but also not allow for a timely response to the questioner. I’m just one guy at the end of the day and a private yet, asynchronous method of asking questions and receiving responses may well be the way forward.

With a private forum all the questions are private, neither the public nor the general members would be able to see your questions which assures you the member complete confidentiality and access to me as a private resource. This in itself is a very valuable part of the deal i.e. private consultation with a subject matter expert.

Special Marketplace

The second would be access to a special marketplace where I’d sell projects all setup for someone to execute. Look at it this way, right now I have over 300-400 high quality domains all sitting in a list complete with keyword research already done, detailed plans and ideas for those domains already documented. The only thing that’s left is the execution. i.e. developing the site, writing the content and doing whatever promotion work needs to be done.

Most would be content sites so any free CMS like wordpress, joomla etc could be used (heck even static pages would work). I don’t have the man power to work on all these sites and every month this list of mine gets longer (6 months ago it was only at 200).

Selling off some of these projects every month for a nominal price helps me control this project list (and earns me some money too) whilst the buyer gets a well researched domain name, and a fully documented project packed with all the keywords the site needs to be optimised for and a list of suggested articles and features the site should have.

It’s All In The Idea

Basically all of the brainstorming and idea conception work is done for you and fully documented in a tidy 1-3 page document. All you have to do is add water and stir, it really is that simple!. Sure it still requires some hardwork but you don’t have to think anymore, all you need to do is follow the steps and execute what’s been outlined. For many it’s the idea that people get stumped on and when you have no idea, after a couple of months your enthusiasm dies too.

To me this is a great way of helping the reader who finishes reading my ebook get started almost immediately. They’re free of course to come up with their own ideas and go it alone but for those that want to do a few projects with a little hand holding that’s fine too. In fact experience has shown that going from a book (or ebook) to the real world isn’t always as straight forward as people think. Going from theory to implementation in the early stages can sometimes be a troublesome experience (even for the smartest of us).

Does the above sound good ? Ebook + Coaching + Real Projects == I’m earning money from the internet. Think about it!

Project Details

So if the above sounds good lets take a look at what I’m thinking of doing with these projects. Remember at this stage I haven’t really finalised what I’d charge for a project but here’s some sample prices and more details on what the buyer would receive.

• The Project Idea (extremely important because not all project ideas work out in reality)
• Researched Domain Name (you get the domain name in the price)
• SEO Keyword Document (written by me)
• Development Plans (written by me)
• Promotion Tactics (written by me)

That’s a full specification and would allow almost anyone to get stuck straight into the meat of the project. You’d know what articles to write, what software to use, what angle to promote from and have the added benefit of having me on hand to help you along the way. It’s basically what I give to my contractors to execute when I can’t work on a project myself.

Remember if I had the man power I would never sell these projects but my rate of discovery and acquisition is growing so much that I really have too many sites and new projects in the pipeline. Selling projects at a really affordable price and letting you reap the benefits may be a great way for me to liquidate my ideas and expertise in project seeding and for you to get into the whole website earning and flipping business.

Guaranteed Buy Backs

The whole concept suits not only my coaching abilities but my track record of picking great projects. In fact I’m so confident of my project selection abilities that I’d offer everyone that bought a project from me the ability to sell the project back to me if they didn’t get anywhere with it. The idea’s that I’d give are solid so if you went ahead and executed them properly you’d be making money.

If you made no money then you’re doing something wrong but even then because the project is sound I’d offer a guaranteed buy back rate of atleast 50% of what you paid. The reason I don’t want to offer you a guaranteed 100% buy back is because then you’d have nothing to loose and when someone has nothing to loose they really don’t put in the right amount of motivation and effort to get a project going.

In a perfect world I’d want everyone to never sell back a project but with this buy back guarantee you’re atleast getting some sort assurance from me that this is a project I’d gladly back with my own money. I’ve been asked to go 50/50 on many projects in the past and this is as close as you’re going to get in terms of doing a joint venture with me!

Project Prices

Prices would probably vary depending greatly on the domain and the sites potential but I’d say anything from $50 right up to $200 could be realistic price for projects. Remember this wouldn’t just be a random domain and half thought out idea. These would be projects I’m waiting to get stuck into myself but don’t have the time for. Projects that I myself have selected and vetted for success.

Not trying to sound arrogant or anything but I’m pretty good at both buying and coming up with new ideas so any project you took on would be a sure fire winner assuring you that with some work you’d come out profitable.

Still Just An Idea

Remember the above is obviously still in the planning and brainstorming stages right now but I’m extremely excited about what it’s going to offer. I feel it’s something different and something that isn’t really being done at the moment. I think it ties in knowledge, coaching and real life projects into a tidy little package. Those of you who might be interested in this whole scheme of things do leave me comments at the end of this post as to what you like or don’t like about the idea.

Like I said it’s still early days but I wanted to put the idea out there for everyone to see before I actually went ahead with it.